Incorporating selective keywords naturally into title tags, heading tags, meta descriptions, and alt text.What components does SEO include?Īs stated above, SEO is comprised of multiple different activities: SEO best practices are constantly changing as Google makes changes to its algorithm, but, at its core, SEO is made up of a few standard techniques, which we’ll cover below. Higher rankings can result in more traffic, increased conversions, and high ROI. SEO is the process of increasing your business’ visibility and rankings in organic search results. What Is Search Engine Optimization (SEO)? In addition, some SEM strategies include optimizing for local search results, so your business, products, or services are shown in search queries for people browsing for nearby solutions. What components does SEM include?Īs mentioned above, SEM includes SEO best practices, as well as paid search tools like PPC. However, if you optimize your ad content with relevant keywords from your SEO strategy and spend money to display it in SERPs, you’re using SEM to create effective PPC ads. If you set up a PPC ad but don’t take steps to optimize it, or the website it links to, that is a standard PPC ad. The key distinction is that SEM is a broad strategy that can include paid search and SEO tactics. Is paid search the same as SEM?Īt this point, you may be wondering, “If I can pay for my website to appear higher in search results, how is seM different from paid search?” While paid search is a significant pillar of SEM, specifically pay-per-click (PPC) ads, the two strategies are different. You can effectively reach your target audience, drive traffic, and boost conversions. You’re not left competing for organic space, as your advertisements are shown at the top of the first SERP page. SEM is essential because it ensures that your target audience sees the content you create in their search query results. You can think of it like this: your SEO strategy will let you know which keywords you need to include in your SEM ads to ensure that you’re relating to queries your target audience is already interested in. An SEM practice that you may already be familiar with is pay-per-click (PPC) advertising.įor SEM to be effective, you need an SEO strategy. Search engine marketing (SEM) is the process of using paid advertising to give your site higher rankings in search engine result pages (SERPs) and increased visibility. In this post, we’ll define SEM, explain how it’s done, and outline how it’s different from SEO. However, as marketers, it is essential to understand the difference, as they both mean separate things. The terms are often used interchangeably, making it difficult to understand the differences between the two. The difference between the two is that keywords are single words, while keyphrases are made up of a few words.Search engine optimization (SEO) and search engine marketing (SEM) can be confusing concepts to grasp. Keywords or keyphrases should both describe the essence of what the post is about. The keyphrase that describes the content of the post best is something along the lines of: “puppy obedience training” Your website is all about dogs, and you’ve just written a blog post all about how puppies can become obedient. The keyword that describes the content of that post best is probably: “puppy”.Ī (focus) keyphrase is the search term that you most want your post or page to rank for, so when people search for that keyphrase, they should find you.Į.g. Your website is about dogs, and you’ve just written a blog post all about puppies. So when people search for that keyword in Google or other search engines, they should find that page on your website.Į.g. It’s the search term that you want to rank for with a certain page. Ī (focus) keyword is a word that describes the content of your page or post best. or whilst long tail keywords are always more specific. The main difference between the two is that keyphrases can be general or specific, e.g. Long tail keywords may consist of more words, but they do not always.
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You might wonder what the difference is between long tail keywords and keyphrases? Keyphrases by definition exist of more than one word and they can be either general or specific. Most of the time – but not necessarily – they consist of more words.
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You’ve probably also heard of long tail keywords and that these are more specific than focus keywords. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between a keyword and a keyphrase. You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly.